The Mag Philosophy
Quality Products and Accessories That Combine Style and Function

View on Intellectual Property and Competition

Sales Programs

Distinctive Packaging and Cross-Merchandising Displays

Promoting the Brand

Supply Chain Management

Commitment to Customer Service


Mag's primary objective in the design and execution of its sales programs is to provide a "level playing field" in the marketplace based on an organization's function in the marketplace. The strongest element of the program is the firm commitment to price stability for our products. There have been no price increases since the first Maglite® Flashlight were first introduced in 1979 and, in fact, we have added significant value and improved quality since then.

Mag Instrument fields a competent, knowledgeable sales force that is available on request to review these programs with the prospective customer.

As part of the "Mag Philosophy", we do not compete with our customers for the sale of our products. The Mag sales force is there to assist our customers not compete with them.

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Ontario, California U.S.A.